Create posts
Write a post once, adjust it for each account, then publish it, schedule it or save it as a draft.
Start a post
Click New post at the top of the sidebar. You can also click a day on the calendar, or press ⌘K (Ctrl+K on Windows).
1. Choose accounts
Under Publish to, click each account you want to post to, or click Select all.
- Faded accounts can't post the format you picked.
- Accounts that need reconnecting are hidden.
2. Pick a format
| Format | Works on |
|---|---|
| Text | Facebook, LinkedIn, Threads, X, Bluesky |
| Image | Facebook, Instagram, Threads, LinkedIn, X, TikTok, Bluesky |
| Video | All eight platforms |
| Story | Facebook, Instagram |
3. Write the caption
A counter shows how many characters each platform has left. It warns you when you go over.
| Platform | Characters |
|---|---|
| X | 280 |
| Bluesky | 300 |
| Threads | 500 |
| 2,200 | |
| TikTok | 2,200 |
| 3,000 | |
| YouTube | 5,000 |
| 63,206 |
Below the caption you'll find:
- Past captions: reuse something you wrote before.
- Title: a name for the post in UniFeeds. It's also the YouTube video title, up to 100 characters.
- Team notes: notes for your team. They're never posted.
4. Add photos or videos
Drag files in, or click to choose them. Each file can be up to 100 MB.
- Image: up to 10 images (4 on Bluesky). Two or more images become a carousel (a swipeable set) where the platform supports it.
- Video: one video.
- Story: one image or video.
If a platform rejects a file, for example a video that's too long, the post to that account fails and shows why. See Calendar and posts.
5. Adjust it for each account (optional)
Under Customize for each account, open an account to change what goes to that account only:
- Custom caption: replaces the main caption for this account. Leave it blank to use the main caption.
- First comment: adds a comment right after the post goes out. Works on X, Threads, Instagram, LinkedIn and Facebook.
- Reply to a post (link): posts as a reply to the post at that link. X only.
Some accounts also show Platform settings:
| Setting | Where it shows |
|---|---|
| Placement: Reel or Feed video | Instagram and Facebook (Reel by default) |
| Placement: Short or Video | YouTube (Short by default) |
| Visibility, such as Public or Private | YouTube and TikTok |
| Video title | YouTube |
| Alt text: a description for people who can't see it | Images, and Bluesky videos |
| Share to feed | Reels |
| Allow comments, Allow Duet, Allow Stitch | TikTok |
| Notify subscribers, Made for kids | YouTube |
Open Preview to see how the post will look.
6. Publish, schedule or save
In the When card, choose one:
- Publish now: choose Now, then click Publish now.
- Schedule: choose Later. Pick a Date and Time, or a shortcut like In 1 hour, Tomorrow 9 AM or Next week. Then click Schedule. Times use your computer's time zone.
- Save as a draft: click Save draft (⌘S, or Ctrl+S on Windows). Drafts are never posted.
Edit, duplicate or delete
- Edit: you can edit drafts and scheduled posts from All posts or the calendar. Once a post starts publishing, you can't edit it.
- Duplicate: makes a copy of a post so you can reuse it.
- Delete post: removes the post from UniFeeds, but not from the platform. To take a post down, see Remove a post from a platform.